Effectiveness of current multi-channel marketing in pharmacy

Multi-Channel Marketing with Budget Complementarities

Utility maximization under a budget constraint is a classical problem in economics and management science. It is commonly assumed that the utility is a “nice” known analytic function, for example, continuous and concave. In many domains, such as marketing, increased availability of computational resources and data has enabled the development of sophisticated simulations to evaluate the impact o...

Develop AFramework for Selection of Intermediary in Marketing Channel

This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry...

effectiveness of hedstroum files and rotary k3 instruments in removal of obturation materials during retreatment in curved canals

چکیده ندارد.

develop aframework for selection of intermediary in marketing channel

this study seeks to examine how a company can select the best intermediary for its marketing channels with minimum of criteria and time. a theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. there are four basic tasks and thirty criteria in three independent levels. subsequently, an exploratory case study in iranian food industry...

Co-marketing with Channel Partners Expand Your Marketing Reach with Channel Marketing Funds